Future of CitiesPrototype · Oct 19, 2026
The Yard at night
The HUB 150 · Little Haiti · Miami

The booking app is the operating system.

One app for spa, padel, studio, desks, cabanas, guests and the Yard calendar, one CRM across Global, HUB and ChoZen, credit rules and peak pricing applied automatically.

— The HUB 150 Membership Business Plan v3, Oct 18, 2026
Members
01 · MEMBER APPWhat a member sees

Seat card and check-in, Wellness Credits, booking with peak pricing, guests with waivers, events, the Yard calendar and The 150 directory. Switch between all five memberships.

Open the app →
Prospects
02 · JOIN THE 150What a prospect sees

The live seat counter, the rate card with founding and Endeavor pricing, and the application through to a booked Ritual Day.

Apply for a seat →
The team
03 · HUB OSWhat the team runs

Weekly KPIs against the plan, the 150-seat map, today's capacity, the Yard rental validator, the pipeline, partners and the rules engine.

Open the console →
From the plan to the product

Every rule in the v3 plan has a place to live.

"The booking app applies the rules; nobody at the desk negotiates them." Here is where each one shows up in the prototype.

In the planIn the prototype
Wellness Credits with peak pricingOne pool per tier; peak = weekdays 7–9 AM & 5–8 PM, weekend mornings; packs of 50 at $1
One court, protected prime hoursMembers only in prime hours, one peak booking at a time, 48-hour window
"Unlimited" means 7 AM – 9 PM; desks set the capHouse All Access cap = 2.5 × usable desks; House gets 4 desk days
Every guest registered and on the waiverDay passes by invitation, capped at 15 a day
Existing tenants come firstTenants book 14 days ahead against members' 7; HERA staff at member rates
The Yard closure rule, on a published calendar≤4 rental nights a month in season, never two weekend nights in a row, cabanas close 4 PM on rental days
One founding deal, Endeavor at 15%, no stackingSeats 001–050, 12 months, year paid up front
How members joinApplication → Ritual Day → conversation → seat number → Full Moon Dinner, decision in 5 business days
One CRM across Global, HUB and ChoZenSellers log leads from first contact; 10% of cash in the first 12 months
KPIs reviewed weekly by Tony, Mike and SebastianSeats, Founding 150, offices, cash up front, conversion, churn, utilization, Endeavor referrals
The 150 is the identityNumbered seats, a story per member, written consent before any name is used
The programming is the moatWeekly rituals, monthly gatherings, quarterly showcases
Added to hit the plan's numbers

Small features that move the KPIs.

UtilizationOff-peak nudges

When a member reaches for a peak slot, the app shows the same thing an hour later for fewer credits.

Spreads demand so prime hours stay usable at 150 members
ConversionEvery guest becomes a lead

Guests are registered with a waiver and land in the pipeline with the member who brought them.

Prospects come as guests to Golden Hour
GrowthReferral link per seat

Each member gets a personal link and $250 in credit once a referral reaches 60 days.

"It is one rule and it sells"
Cash up frontLive founding countdown

The seat counter shows how many founding seats are left at 20% off, on the site and in the app.

50 founding seats by Jan 31 ≈ $153K collected
Revenue per seatUpsell at the limit

When desk days or credits run out, the app offers a Sun Pass, a credit pack or the next tier, priced in place.

Converts friction into upgrades instead of complaints
CommunityQuarterly contribution tracker

Members pick their talk, office hours, podcast spot or introduction. The team sees who has committed.

Makes the membership commitment real, and feeds programming
MissionRegenerative footprint

Trees planted, neighbors at Open Yard, Local Voices stories: Nature, Community and Culture, counted.

Future of Cities' three pillars, measured at the HUB
EcosystemGlobal, ChoZen and PHX JAX in one place

Every membership shows what it includes across the network, starting with ChoZen rates on Jan 1.

"The Miami home of a movement"
OperationsRules as settings

Credit costs, windows, caps and blackout rules live in configuration, so pricing changes don't need a developer.

Season-2 pricing review on May 30
Prototype, not product

What this is, and what going live takes.

Works in the prototype

Play with it

  • Real rules, demo data. Prices, credits, windows and caps follow the v3 plan. Members and bookings are fictional.
  • Clock fixed at Thursday Nov 19, 2026, 7:40 AM, so peak pricing and tonight's Golden Hour are visible.
  • Your clicks stay in your browser. "Reset demo" in the member app starts over.
  • Works on a phone. Open the member app on mobile for the full-screen version.
Not wired yet

For the October 24 decision

  • Booking engine: buy and configure to these rules, or build on this design.
  • Payments and billing: annual prepay, monthly tiers, credit packs, day passes.
  • Access: QR check-in at the arrival lounge and the gym and spa doors.
  • Waiver e-signature and the shared spa calendar with Toussaint Ateliers.
  • One CRM across Global, HUB and ChoZen, with sellers and hosts logging from first contact.